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AI Insights · Timothy · January 2025

Top 5 Delivered Meal Kits and Specialty Foods Apps in Oceania Q4 2024

Explore the performance of the top meal kits and specialty foods apps in Oceania during Q4 2024, with insights into downloads and user engagement.

Top 5 Delivered Meal Kits and Specialty Foods Apps in Oceania Q4 2024

In the fourth quarter of 2024, the top delivered meal kits and specialty foods apps in Oceania showed varied performance across downloads and user engagement, according to data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced fluctuations in weekly downloads, peaking at around 4.9K in late October before gradually declining to 2.2K by mid-December. Active users also saw a decrease from approximately 90.3K at the start of the quarter to 47.3K by the end.

Youfoodz: Custom Meal Plan maintained a steady download rate, with a slight increase in early November reaching 4.2K downloads, followed by a dip to 1.8K in late December.

Vivino: Drink The Right Wine showed consistent weekly revenue, with a notable peak of $3K in late December. Downloads increased towards the end of the quarter, peaking at 2.1K. Active users also rose, reaching 16.6K in the week before Christmas.

EveryPlate: Cooking Simplified saw a decline in downloads from 1.3K in early October to 439 in mid-December, with active users fluctuating throughout the quarter, peaking at 7K users in late December.

My Muscle Chef had a relatively stable download pattern, with numbers ranging from 938 to 1.1K early in the quarter, and a drop to 416 in late December.

For more insights into app trends and market analysis, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025